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A tendency that characterizes Italian domestic culture at the beginning of the Millennium is the widespread search for well-being. In this search of an improved “quality of life” between domestic walls, the “environmental fragrance” had its specific role, not new but innovative, and aimed to rediscover all the values of a newly found sense: the smell.
Not so long ago, it was considered optimal to have spaces that are just deodorized and clean, almost as if not having fragrance could be a positive value compared to outside pollution.
Once it was enough to open winds and door to change the air in a room; today the same action is strongly at risk, involving a smell imprint that is not always safe and pleasant. The intensity of the light, the juxtaposition of colors, and the fragrance aimed at the well-being of body and mind become fundamental elements, that respond to the need for an harmonic equilibrium in our perceptual sphere.
In fact, feeling good is today a very important manner, essential for protecting one’s health, for maintaining one’s well being and a balanced mind and body. The correct use of all the five senses inside the space, according to the latest technological and cultural trends, contributes to promoting the new paradigm of Environmental Quality.
Nonetheless, the concept of Environmental Quality related to the world of houses is notably evolved in the past years. It has gone from a morphological conception, focused on physical aspects of the binomial idea of Health/Safety (form, dimension, material, and chemical/physical, acoustic, electromagnetic pollution, etc) to a new “psychological” conception oriented to the valorization of sensorial aspects of Well-being/ Efficiency.
Maybe, for this reason in a house that is enriched with new, highly perceptive stimulus, able to influence and satisfy the emotional sphere of the people living in it, on the olfactory perception side, we have been led to subtractive logic rather than additive logics.
Covering, minimizing, and eliminating unpleasant scents linked to a determined environmental situation have been and are today reference imperatives.

Museums
Cinemas
Theaters

So, if on one side, it is clear the role and importance of a requalification through the dimension of smell in general spaces and particularly that of the home, still a further problem subsists to reach the optimum objective of Environmental Quality.
The sense of smell requires physical contact as the main mechanism of sensorial perception between olfactory notes (the molecules of various dimensions in ethereal form) and our natural receptor which is the nose. We highlight the fundamental need for physical contact.
This means that there is a specific and precise characterization of space and time in which the stimulation has to happen. We can identify the need to program the space and time of the stimulus. The systems now used for fragrance diffusion do not guarantee the control of space and time.
Either nebulization or using temperature to put the olfactory notes in the room, both are dependent on the environmental conditions that cannot be regulated, greatly limiting the functional use oriented to perfumes. Odelà Fragrance designed the technology called “Controlled Diffusion” which allows full control of the olfactory notes, giving life to real odorous installations (Olfactory Islands) where the release in the air of the fragrance is modulated through the managing the predetermined parameters of space and time.
In this way, a requalification of spaces and environments is born and studded with “Olfactory Islands”.
Every island will have unique and specific characteristics, in the meantime, the necessary modularity linked to other Islands is present for a global olfactory characterization. 
Every detail is oriented toward maximum flexibility and effectiveness.
In this context, we think that is highly desirable a better integration and collaboration between the various actors that operate in the field of environmental quality.
Specific attention to multi-sensorial themes in general and the stimulation of the olfactive dimension, in particular, is always necessary for reaching that quality of like in the home evoked beforehand and often disregarded.
The universe of the olfactory component is by its nature elusive, dynamic, volatile, and indefinable.
Checking the olfactive dimension of a space, and keeping the dynamics of the various olfactory notes through time, for a wanted, searched, and waited scented stimulus, is, in the first place, a cultural challenge of great suggestion. 
 
 

Office
Conference Room
Convention

Environmental fragrances, differently from pure deodorization, is the natural completion of a taste, of olfactory expression, expressed as the possibility of evoking around oneself a world made in his own image.
The ability to build around oneself, through clear elements, through combinations of colors and smells, their own personal scene, is aimed at the well-being of the body and soul. In this context, whether we are dealing with deodorization problems or perfuming the environment, a much greater attention is given to restoring the total quality of the air for closed environments, whether they are in our house or belonging to public or private buildings where, for various work or entertainment related reasons, we are forced to spend time.
This is done to avoid health problems for the user caused by the potential growth and accumulation of breathable contaminants and at the same time to improve the pleasantness of the air in the room. 
Generally a good air conditioning system works exclusively on temperature and humidity of the air, promoting a potential growth of breathable contaminants like virus and bacteria, is the system in not under control. Even in cases where a good air purifier is used, there is the problem of eliminating unpleasant smell and reaching a pleasant olfactory threshold.
For this purpose, to air purification and conditioning systems have been added gradually some autonomous systems of deodorization and air purification.