A tendency that characterizes Italian domestic culture at the beginning of the Millennium is the widespread search for well-being. In this search of an improved “quality of life” between domestic walls, the “environmental fragrance” had its specific role, not new but innovative, and aimed to rediscover all the values of a newly found sense: the smell.
Not so long ago, it was considered optimal to have spaces that are just deodorized and clean, almost as if not having fragrance could be a positive value compared to outside pollution.
Once it was enough to open winds and door to change the air in a room; today the same action is strongly at risk, involving a smell imprint that is not always safe and pleasant. The intensity of the light, the juxtaposition of colors, and the fragrance aimed at the well-being of body and mind become fundamental elements, that respond to the need for an harmonic equilibrium in our perceptual sphere.
In fact, feeling good is today a very important manner, essential for protecting one’s health, for maintaining one’s well being and a balanced mind and body. The correct use of all the five senses inside the space, according to the latest technological and cultural trends, contributes to promoting the new paradigm of Environmental Quality.
Nonetheless, the concept of Environmental Quality related to the world of houses is notably evolved in the past years. It has gone from a morphological conception, focused on physical aspects of the binomial idea of Health/Safety (form, dimension, material, and chemical/physical, acoustic, electromagnetic pollution, etc) to a new “psychological” conception oriented to the valorization of sensorial aspects of Well-being/ Efficiency.
Maybe, for this reason in a house that is enriched with new, highly perceptive stimulus, able to influence and satisfy the emotional sphere of the people living in it, on the olfactory perception side, we have been led to subtractive logic rather than additive logics.
Covering, minimizing, and eliminating unpleasant scents linked to a determined environmental situation have been and are today reference imperatives.